AI Content System for Solopreneurs — SAMPLE DELIVERABLE

SAMPLE / FICTIONAL. "Alex Rivera Realty" is an invented client used for demonstration only. Any resemblance to a real business is coincidental. Market details are illustrative, not data.

Prepared by: Gregory Ambrose · Seacoast NH Sample client: Alex Rivera Realty — solo residential agent, Portsmouth NH (fictional) Goal: A 30-day content engine Alex can run in ~3 hours/week with free tools.

What the client gets

Why it works

• Built around questions buyers and sellers actually ask, not generic "market update" posts.
• Batches the work: one 90-minute session per week produces the week's content.
• Uses free tools the client already has or can sign up for in minutes.
• Measurable: weekly check of saves, comments, DMs and profile visits.

Price tiers

Optional retainer: $500–$900/month to refresh the calendar and drafts monthly.

Process

1. 30-min intake call + questionnaire (audience, services, voice, 3 competitors).
2. Draft delivered; one revision round included (two on Premium).
3. Handoff with SOP walkthrough.

Results depend on consistency and the client's market. No follower or lead counts are guaranteed.

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Content Pillars — Alex Rivera Realty (SAMPLE / FICTIONAL)

Audience: First-time buyers and move-up families on the NH Seacoast (Portsmouth, Rye, Dover, Exeter, Stratham), plus local homeowners thinking about selling in the next 12 months. Voice: Calm, local, plain-English. Helpful neighbor, not salesperson. No hype, no "DM me for deals!!!" Mix target: 40% Educate · 25% Local · 20% Proof · 15% Personal

1. Buyer & Seller Education (40%)

Answer the questions clients ask on the first call.

• Closing costs explained, pre-approval vs pre-qualification, inspection surprises, pricing strategy, what "as-is" really means.
• Formats: carousels, checklists, myth vs fact, 30-sec Shorts.

2. Seacoast Living (25%)

Show Alex knows the place, not just the listings.

• Neighborhood spotlights (South End, Creek, Kittery commuters), coffee shops, winter prep, commute times, town tax-rate comparisons (verify current figures before posting).
• Formats: walk-and-talk video, photo posts, "3 things I love about…"

3. Proof & Process (20%)

Build trust with behind-the-scenes and outcomes (with client permission).

• Closing day stories, anonymized negotiation wins, a day in the life, how Alex preps a listing.
• Formats: story posts, before/after staging photos, testimonials.

4. Personal & Values (15%)

Make Alex a person people want to call.

• Why Alex got into real estate, local volunteering, lessons learned, honest mistakes.
• Formats: text posts, selfie video.

Guardrails

• Follow Fair Housing rules: describe properties and amenities, never "ideal for" a type of person.
• No market predictions stated as fact. Cite the source for any stat (e.g., NH REALTORS® monthly report).
• Get written client consent before sharing any story or photo.
• Include brokerage name per NH advertising rules.

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30-Day Content Calendar — Nov 2026 (SAMPLE / FICTIONAL)

Cadence: 1 post/day. LinkedIn Tue–Thu 8:00 AM ET; X daily 12:00 PM ET; Shorts/Reels Mon/Wed/Fri 6:00 PM ET; IG/FB weekends 10:00 AM ET. Batch on Sundays.

Drafts marked ★ are written in full in ready-posts.md; 🎬 scripts are in shorts-scripts.md.

Weekly review (Sundays, 15 min): note top 2 posts by saves/comments and DMs received; repeat the winning format next week.

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10 Ready-to-Post Drafts (SAMPLE / FICTIONAL)

Edit details to match real facts before posting. Brokerage disclosure goes in the profile/bio or post as required. Numbers in brackets are placeholders to verify.

1. Pre-approval vs pre-qualification (Nov 2 · LinkedIn + X)

LinkedIn: "We're pre-qualified" and "we're pre-approved" sound the same. Sellers don't treat them the same.

Pre-qualification: a lender's quick estimate based on what you tell them. Pre-approval: the lender has actually checked your credit, income and assets.

On the Seacoast, a seller comparing two similar offers will almost always lean toward the pre-approved buyer.

If you're thinking about buying this spring, getting pre-approved in the winter is one of the easiest moves you can make. It takes about a week and costs nothing with most lenders.

Questions about where to start? Comment or send me a message.

X: Pre-qualified = lender's guess. Pre-approved = lender checked the paperwork. Sellers notice the difference. Planning to buy in spring? Get pre-approved this winter.

2. 5 closing costs buyers forget (Nov 4 · LinkedIn)

Your down payment isn't the only check you'll write at closing. Five costs first-time buyers often miss:

1. Appraisal fee — usually a few hundred dollars
2. Home inspection — paid upfront, before closing
3. Prepaid property taxes and insurance into escrow
4. Title insurance and settlement fees
5. NH real estate transfer tax (split between buyer and seller in NH)

A rough planning number is [2–5%] of the purchase price, but your lender's Loan Estimate is the real figure. Ask for it early and read page 2.

Save this for when you start shopping.

3. Inspection: normal vs red flag (Nov 8 · LinkedIn + X)

LinkedIn: Every inspection report looks scary. Most of it isn't.

Usually normal on older Seacoast homes: minor settling cracks, older but working windows, a GFCI outlet that needs replacing, some attic insulation gaps.

Worth slowing down for: active water in the basement, roof past its life, knob-and-tube wiring, signs of structural movement, high radon results (common in NH, and fixable).

A good inspection isn't about a perfect house. It's about knowing what you're buying and negotiating fairly.

X: Inspection reports always look scary. Normal: settling cracks, old windows. Slow down for: active water, aging roof, old wiring, high radon (common in NH — and fixable).

4. Portsmouth vs Dover vs Exeter (Nov 9 · LinkedIn carousel copy)

Slide 1: Portsmouth, Dover or Exeter? A first-timer's quick comparison. Slide 2: Portsmouth — walkable downtown, highest prices, smaller lots, strong condo market. Slide 3: Dover — more inventory, Amtrak Downeaster to Boston, growing downtown. Slide 4: Exeter — small-town feel, Downeaster station, strong schools reputation, fewer listings. Slide 5: What matters most: commute, budget, or walkability? Pick one and the choice gets easier. Slide 6: Want a side-by-side for your budget? Message me. Caption: No wrong answer here, just trade-offs. Which town are you leaning toward?

5. Winning without overbidding (Nov 11 · LinkedIn + X)

LinkedIn: A buyer I worked with recently (shared with permission) lost two homes to higher offers. On the third, we didn't go higher. We went cleaner.

• Flexible closing date matched to the seller's move
• Pre-approval letter plus a short note from the lender
• Reasonable inspection window instead of waiving it

The seller took our offer over a slightly higher one. Price matters, but it's not the only thing sellers weigh.

X: Lost two homes to higher offers. Third time we didn't bid more — we made the offer easier: flexible close, strong pre-approval, short inspection window. Seller picked us.

6. Comps 101 (Nov 15 · LinkedIn + X)

LinkedIn: How is a list price actually set? Not by what the neighbor hopes they got.

I look at:

1. Closed sales from the last 3–6 months, similar size and age
2. Pending sales (where the market is heading)
3. Active listings (your real competition)
4. Adjustments: garage, updated kitchen, lot size, condition

Pricing right on day one usually beats pricing high and cutting later. Homes that sit get questions.

Curious what yours might list for? I'm happy to run comps, no obligation.

X: List price isn't a guess. Closed comps + pendings + active competition + adjustments. Price right on day one; homes that sit get questions.

7. Selling in winter (Nov 17 · LinkedIn)

Should you wait until spring to sell?

Winter pros: fewer competing listings, buyers out in January are usually serious, relocation buyers don't wait for tulips. Winter cons: shorter days for showings, curb appeal is harder, snow and ice need managing.

My take: if your home shows well inside and you need to move, winter can work in your favor. If it depends on the yard, spring may be worth the wait.

Every house is different. Happy to talk through yours.

8. Thanksgiving thank-you (Nov 21 · LinkedIn + X)

LinkedIn: Thanksgiving week, so a quick thank-you.

To the clients who trusted me with one of the biggest decisions of their lives. To the lenders, inspectors and attorneys who answer my texts at 8 PM. And to the Seacoast small businesses who make this a place people want to move to.

Grateful to do this work here. Enjoy the week.

X: Thankful for clients who trust me, partners who answer late texts, and a Seacoast worth moving to. Happy Thanksgiving week.

9. 3 questions for any lender (Nov 24 · X thread)

1/ Shopping for a mortgage? Ask every lender these 3 questions. 2/ "What's the rate AND the APR?" APR includes fees, so it's the better comparison. 3/ "What's your realistic closing timeline right now?" A fast close can win an offer. 4/ "Do you offer first-time buyer or NH Housing programs?" Many people qualify and never ask. 5/ Get Loan Estimates from 2–3 lenders within a short window and compare page 2 side by side.

10. Month recap + invite (Nov 30 · LinkedIn + X)

LinkedIn: 30 posts in November. The three that got the most questions:

1. Pre-approval vs pre-qualification
2. Closing costs buyers forget
3. Selling in winter

That tells me a lot of you are planning a move in 2027. If that's you, I'm offering free 20-minute buyer and seller planning calls in December. No pressure, just a plan.

Comment "plan" or send a message and I'll reach out.

X: November recap: most-asked topics were pre-approval, closing costs and winter selling. Planning a 2027 move? Free 20-min planning calls in December. Reply "plan."

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Short-Form Scripts — Shorts / Reels / TikTok (SAMPLE / FICTIONAL)

Reusable template (30–45 sec)

1. "Myth: you need 20% down" (Nov 10)

• Hook (text): "You do NOT need 20% down." Spoken: "This myth keeps people renting for years."
• Context: "Twenty percent avoids PMI, but it's not required to buy."
• Value: "Conventional loans can start around 3–5% down. FHA around 3.5%. VA and USDA can be zero for those who qualify. Check NH Housing programs too." (B-roll: house exteriors, calculator)
• CTA: "Save this and ask a lender what you qualify for."

2. "Winterize before you list" (Nov 12)

• Hook: "Listing this winter? Do these 3 things first."
• Value: "1. Clear and salt every path, buyers notice. 2. Warm lighting on, every room. 3. Service the furnace and leave the receipt out." (B-roll: shoveled walkway, lamp, furnace tag)
• CTA: "Follow for more Seacoast seller tips."

3. "Day in the life of a solo agent" (Nov 16)

• Hook: "What a solo real estate agent actually does all day."
• Value: Quick cuts with captions: 7 AM emails → 9 AM showing in Dover → noon lender call → 2 PM photo shoot → 5 PM offer review → 8 PM "still answering texts."
• CTA: "Comment if this surprised you."

4. "What earnest money is" (Nov 19)

• Hook: "Why are they asking me for money BEFORE closing?"
• Context: "That's earnest money — a deposit showing you're serious."
• Value: "It's held in escrow, not by the seller. It goes toward your closing costs. You can usually get it back if you exit under your contract's contingencies."
• CTA: "Save this for your first offer. Not legal advice — read your contract."

5. "Staging on a budget" (Nov 25)

• Hook: "$150 of staging. Watch the difference." (before shot)
• Value: "Declutter counters. New white towels. One plant per room. Swap bulbs to warm white." (after shot, side-by-side)
• CTA: "Want the full checklist? Comment STAGE."

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Delivery SOP — AI Content System (internal, reusable)

Example client: Alex Rivera Realty (SAMPLE / FICTIONAL). Tools: Canva (free), CapCut (free), ChatGPT or Grok, Buffer (free plan, 3 channels) or native schedulers.

Phase 1 — Intake (Day 1–2)

1. Signed agreement + 50% deposit (balance on delivery).
2. 30-min intake call. Capture: audience, services, top 10 client questions, voice (3 adjectives), 3 accounts they admire, compliance rules (e.g., Fair Housing, brokerage disclosure).
3. Collect: logo, brand colors, headshot, 10 photos/clips. Client keeps all logins; never ask for passwords — client adds you as a collaborator or posts themselves.

Phase 2 — Strategy (Day 2–3)

1. Draft 4 pillars + mix % (content-pillars.md).
2. AI prompt: "You are a content strategist for [niche] in [city]. Using these client questions [paste], propose 40 post ideas tagged by pillar. Practical tone, no hype."
3. Pick the best 30; map to the calendar by cadence.

Phase 3 — Production (Day 3–6)

1. Write drafts with AI, then hand-edit every one: add local detail, cut clichés, verify every fact and number.
2. Scripts using the 4-beat template.
3. Canva: build 3–6 branded templates (carousel, quote, tip card) using the client's Brand Kit.
4. QA checklist: facts verified · compliance OK · voice matches · CTA present · no hype claims.

Phase 4 — Handoff (Day 5–10)

1. Deliver a shared folder: pillars, calendar, posts, scripts, Canva links, this SOP.
2. 45-min walkthrough (Standard/Premium): load week 1 into Buffer together.
3. Collect balance. Revision round within 5 business days.

Client weekly routine (≈3 hrs/week)

• Sun (90 min): film 3 Shorts, edit in CapCut, export designs from Canva, schedule the week in Buffer.
• Daily (10 min): reply to comments and DMs.
• Sun (15 min): review saves/comments/DMs; double down on the winning format.

Follow-up

• Day 15 check-in (Standard+), Day 30 review with metrics, offer monthly retainer.
• Ask for a testimonial if the client is happy.

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