Seacoast Media Co

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Sample deliverable · Financial advisor

Beacon Wealth Partners

Riley Chen, CFP — independent financial planning practice, Portsmouth NH

AI Content System for Solopreneurs — SAMPLE DELIVERABLE

SAMPLE / FICTIONAL. "Beacon Wealth Partners — Riley Chen, CFP" is an invented client used for demonstration only. Any resemblance to a real business is coincidental. Details are illustrative, not data. Content is educational only and is not investment, tax or legal advice. No personalized recommendations; no performance promises. Posts must be reviewed by the firm's compliance process before publishing.

Prepared by: Gregory Ambrose · Seacoast NH Sample client: Beacon Wealth Partners — Riley Chen, CFP — independent financial planning practice, Portsmouth NH (fictional) Goal: A 30-day educational content engine Riley can run in ~3 hours/week that builds trust with Seacoast families while staying within SEC/FINRA-style marketing rules.

What the client gets

Asset File What it does
Content pillars content-pillars.md 4 themes so every post has a purpose
30-day calendar 30-day-calendar.md One post per day, Nov 2026, mapped to pillars
10 ready-to-post drafts ready-posts.md Full LinkedIn/X/IG copy, edit-and-post
5 short-form scripts + template shorts-scripts.md Shorts/Reels/TikTok, 30–45 sec each
Posting cadence in calendar When and where to post
Delivery SOP sop.md Weekly workflow with Canva, CapCut, ChatGPT/Grok, Buffer

Why it works

  • Educational only: explains concepts (budgeting, retirement accounts, taxes basics) — never tells a specific person what to buy.
  • Every post carries a "not investment advice" disclaimer; no performance figures, testimonials or promises.
  • Archive-ready: SOP includes saving every post for books-and-records.
  • Batches the work: one 90-minute session per week produces the week's content.
  • Uses free tools the client already has or can sign up for in minutes.
  • Measurable: weekly check of saves, comments, DMs and profile visits.

Price tiers

Item Starter — $800 Standard — $1,500 Premium — $2,000
Content pillars + voice guide ✓ ✓ ✓
30-day calendar ✓ ✓ ✓
Ready-to-post drafts 10 20 30 (full month)
Short-form scripts 3 5 10
Canva templates (branded) — 3 6
SOP + tool setup SOP doc SOP + 45-min setup call SOP + setup + Buffer scheduled for month 1
Check-ins — 1 at day 15 Weekly (4) + day-30 review
Turnaround 5 business days 7 business days 10 business days

Optional retainer: $500–$900/month to refresh the calendar and drafts monthly.

Process

  1. 30-min intake call + questionnaire (audience, services, voice, 3 competitors).
  2. Draft delivered; one revision round included (two on Premium).
  3. Handoff with SOP walkthrough.

Results depend on consistency and the client's market. No follower, lead or booking counts are guaranteed.

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Content Pillars — Beacon Wealth Partners — Riley Chen, CFP (SAMPLE / FICTIONAL)

Audience: Seacoast families, small-business owners and pre-retirees 35–65 who want clarity, not jargon. Voice: Clear, steady, reassuring. Plain English; no hype, no market predictions.

1. Money Basics (35%)

Core concepts explained simply.

  • Examples: Emergency funds, Roth vs. traditional, what a CFP is

2. Planning Moments (25%)

Life events and seasonal checklists.

  • Examples: Year-end checklist, open enrollment, new baby, selling a business

3. Behavior & Mindset (20%)

Habits and decision-making.

  • Examples: Ignoring headlines, automating savings

4. Inside Beacon (20%)

Process, values, community.

  • Examples: How fees work, what a first meeting looks like, local shout-outs

Guardrails (always)

  • No personalized advice in posts, comments or DMs — invite a meeting.
  • Disclaimer on every post: "Educational only. Not investment advice."
  • No performance promises, return figures, market predictions, or testimonials unless compliant with the SEC Marketing Rule and approved.
  • Every post reviewed by compliance and archived before/after publishing.

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30-Day Content Calendar — Nov 2026 (SAMPLE / FICTIONAL)

Cadence: 1 post/day. LinkedIn primary Tue–Thu 7:30 AM ET; Facebook for local families; X 12:00 PM ET; Shorts Mon/Wed/Fri 6:00 PM ET. Batch on Sundays.

Drafts marked ★ are written in full in ready-posts.md; 🎬 scripts are in shorts-scripts.md.

Date Day Pillar Topic Channel Format
Nov 1 Sun Inside Intro: meet Riley and why Beacon exists LI+FB Text
Nov 2 Mon Planning ★ Your year-end money checklist LI+X Carousel
Nov 3 Tue Basics What a CFP® professional actually does LI Text
Nov 4 Wed Basics ★ Emergency fund: how much is 'enough'? LI+X Text
Nov 5 Thu Planning 🎬 Open enrollment in 60 seconds Shorts/Reels Video
Nov 6 Fri Behavior Headlines vs. your plan X Thread
Nov 7 Sat Basics ★ Roth vs. traditional: the plain-English version LI+FB Carousel
Nov 8 Sun Inside What a first meeting looks like LI Text
Nov 9 Mon Behavior ★ Automate one thing this week LI+X Text
Nov 10 Tue Basics 🎬 3 money terms everyone should know Shorts/Reels Video
Nov 11 Wed Inside Veterans Day: thank you LI+FB Text
Nov 12 Thu Planning HSA basics for open enrollment LI Carousel
Nov 13 Fri Inside ★ How advisor fees work (and questions to ask) LI+X Text
Nov 14 Sat Inside Local shout-out: Portsmouth small business FB Photo
Nov 15 Sun Planning Small-business owners: year-end to-dos to ask your CPA LI Carousel
Nov 16 Mon Behavior Money conversations with a partner LI+FB Text
Nov 17 Tue Basics 🎬 What is a fiduciary? Shorts/Reels Video
Nov 18 Wed Planning ★ Required minimum distributions: the basics LI+X Text
Nov 19 Thu Behavior Holiday spending without the January regret FB Graphic
Nov 20 Fri Basics Beneficiaries: the 5-minute check LI Text
Nov 21 Sat Inside ★ Thanksgiving: what we're grateful for LI+FB Text
Nov 22 Sun Behavior Black Friday: a 24-hour rule X Thread
Nov 23 Mon Planning 🎬 Year-end giving basics Shorts/Reels Video
Nov 24 Tue Basics Credit score basics FB Carousel
Nov 25 Wed Behavior Why we don't predict markets LI Text
Nov 26 Thu Inside Happy Thanksgiving LI+FB Photo
Nov 27 Fri Inside Small Business Saturday FB Photo
Nov 28 Sat Planning ★ Gifting money to kids: things to know LI+FB Text
Nov 29 Sun Behavior 🎬 Ignore the noise: a 3-question filter Shorts/Reels Video
Nov 30 Mon Inside ★ November recap + December topics LI+X Text

Compliance reminder: Every post: "Educational only. Not investment advice." No returns, predictions or personalized recommendations. Archive everything.

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10 Ready-to-Post Drafts — Beacon Wealth Partners — Riley Chen, CFP (SAMPLE / FICTIONAL)

Edit names/details, then post. Each matches a ★ row in the calendar.


1. Your year-end money checklist — Nov 2 · LI+X

Six weeks left in 2026. A simple checklist to review (not a to-do for everyone):

☐ Check you've used workplace benefits (FSA deadlines!) ☐ Review retirement contributions vs. annual limits ☐ Confirm beneficiaries are current ☐ Gather charitable giving receipts ☐ Ask your CPA about anything time-sensitive ☐ Put a 2027 planning meeting on the calendar

Save this for a quiet Sunday.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


2. Emergency fund: how much? — Nov 4 · LI+X

"How much should I have in an emergency fund?"

A common rule of thumb is 3–6 months of essential expenses. But it depends on job stability, household income, dependents and more.

The point isn't a perfect number — it's not having to sell investments or use credit when life happens.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


3. Roth vs. traditional — Nov 7 · LI+FB

Roth vs. traditional, in one sentence each:

• Traditional: tax break now, taxed when you withdraw. • Roth: taxed now, qualified withdrawals tax-free later.

Which fits depends on your current and expected future tax situation — that's a conversation, not a post.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


4. Automate one thing — Nov 9 · LI+X

Behavior beats willpower.

This week, automate one thing: • A transfer to savings on payday • A bump to your 401(k) percentage • An autopay on a recurring bill

Small, boring, repeatable. That's the point.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


5. How advisor fees work — Nov 13 · LI+X

Advisors get paid in different ways: flat fees, hourly, a percentage of assets, or commissions.

Questions worth asking any advisor:

  1. How are you paid, all-in?
  2. Are you a fiduciary at all times?
  3. Do you receive any compensation from products you recommend?

You deserve clear answers. At Beacon, we put ours in writing.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


6. RMD basics — Nov 18 · LI+X

Required minimum distributions (RMDs), the basics: • Certain retirement accounts require withdrawals starting at a set age • Rules changed in recent years and vary by account type and birth year • Missing one can mean IRS penalties

If you or a parent are approaching that age, talk with your CPA or planner about your specifics.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


7. Thanksgiving gratitude — Nov 21 · LI+FB

Grateful this month for every Seacoast family who trusted us with a messy, honest money conversation.

And for the local businesses that make Portsmouth home. 🧡

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


8. Gifting money to kids — Nov 28 · LI+FB

Thinking of giving money to kids or grandkids this season? Things to know about (not recommendations): • Annual gift tax exclusion limits • 529 education plans • Custodial accounts (UTMA/UGMA) • Roth IRA for a child with earned income

Each has trade-offs. Talk with a professional before choosing.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


9. November recap — Nov 30 · LI+X

November on the Beacon page: year-end checklists, Roth vs. traditional, fees, RMDs and gifting.

December: setting 2027 goals, tax-season prep, and how to read your own statements.

What topic should we explain next? 👇

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.


10. Meet Riley — Nov 1 · LI+FB

I'm Riley Chen, CFP®, founder of Beacon Wealth Partners in Portsmouth.

This page is for education — plain-English explanations of money topics that come up in real life. No hot tips, no predictions.

If you want advice for your situation, that's what a conversation is for.

Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.

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Short-Form Scripts — Shorts / Reels / TikTok (SAMPLE / FICTIONAL)

Reusable template (30–45 sec)

Beat Time What to do
Hook 0–3s Bold on-screen text + one spoken line that names the problem
Context 3–10s Why it matters to the viewer
Value 10–35s 3 quick points or one story
CTA 35–45s One soft ask: save, follow, or comment a keyword
Shoot: vertical 9:16, Riley at a desk or whiteboard. Edit in CapCut: auto-captions. On-screen footer on every video: "Educational only. Not investment advice." No charts of returns. Caption: 1 line + #PortsmouthNH #SeacoastNH #FinancialPlanning.

1. "Open enrollment in 60 seconds" (Nov 5)

  • Hook: "Open enrollment: 3 things people skip."
  • Value: "1. Check if an HSA or FSA is offered and the deadlines. 2. Review life and disability coverage. 3. Update your beneficiaries while you're in there."
  • CTA: "Save this before your enrollment deadline."

2. "3 money terms everyone should know" (Nov 10)

  • Hook: "3 money terms, 30 seconds."
  • Value: "Compound growth: earnings on earnings over time. Diversification: not putting everything in one basket. Expense ratio: what a fund charges each year."
  • CTA: "Follow for plain-English money basics."

3. "What is a fiduciary?" (Nov 17)

  • Hook: "Is your advisor a fiduciary? Here's why you should ask."
  • Value: "A fiduciary is required to act in your best interest. Not every financial professional is held to that standard all the time. Ask directly and get it in writing."
  • CTA: "Comment FIDUCIARY for our questions-to-ask list."

4. "Year-end giving basics" (Nov 23)

  • Hook: "Giving to charity this year? Know these options exist."
  • Value: "Cash gifts, donating appreciated assets, donor-advised funds, and qualified charitable distributions for some retirees. Rules and benefits vary — ask your CPA."
  • CTA: "Follow for more year-end education."

5. "Ignore the noise" (Nov 29)

  • Hook: "Scary headline? Ask 3 questions."
  • Value: "1. Did my goals change? 2. Did my timeline change? 3. Am I reacting or planning? We don't predict markets — and you don't have to either."
  • CTA: "Save this for the next scary headline."

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Delivery SOP — Weekly Workflow (SAMPLE / FICTIONAL)

Time budget: ~3 hours/week. Tools: Canva (free), CapCut (free), ChatGPT or Grok, Buffer (free plan, 3 channels), Google Drive.

Sunday — Batch (90 min)

  1. Open the calendar; pull next 7 rows.
  2. Draft copy with AI using the voice guide in content-pillars.md; edit every line by hand.
  3. Build graphics/carousels in Canva from brand templates.
  4. Film 2–3 shorts in one session (Riley only; no client stories or testimonials unless compliance-approved); edit in CapCut with auto-captions.
  5. Compliance check: Compliance reviews every post; confirm disclaimer; remove any personalized recommendation, return figure, prediction or guarantee; no client testimonials without approval.
  6. Schedule everything in Buffer.

Daily — Engage (15 min)

  • Reply to comments and DMs within 24 hours. Never give personalized advice in DMs or comments — invite a meeting.
  • Like/comment on 5 local accounts (Seacoast businesses, community pages).

Friday — Review (15 min)

  • Log saves, comments, DMs, profile visits, and inquiries in a Google Sheet.
  • Note the top post; make one more like it next week.

Monthly

  • Day-30 review: keep the top 2 pillars' formats, drop the weakest.
  • Archive consent/permission forms in Drive and save a copy of every published post/comment for books-and-records.

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