Sample deliverable · Financial advisor
Beacon Wealth Partners
Riley Chen, CFP — independent financial planning practice, Portsmouth NH
AI Content System for Solopreneurs — SAMPLE DELIVERABLE
SAMPLE / FICTIONAL. "Beacon Wealth Partners — Riley Chen, CFP" is an invented client used for demonstration only. Any resemblance to a real business is coincidental. Details are illustrative, not data. Content is educational only and is not investment, tax or legal advice. No personalized recommendations; no performance promises. Posts must be reviewed by the firm's compliance process before publishing.
Prepared by: Gregory Ambrose · Seacoast NH Sample client: Beacon Wealth Partners — Riley Chen, CFP — independent financial planning practice, Portsmouth NH (fictional) Goal: A 30-day educational content engine Riley can run in ~3 hours/week that builds trust with Seacoast families while staying within SEC/FINRA-style marketing rules.
What the client gets
| Asset | File | What it does |
|---|---|---|
| Content pillars | content-pillars.md |
4 themes so every post has a purpose |
| 30-day calendar | 30-day-calendar.md |
One post per day, Nov 2026, mapped to pillars |
| 10 ready-to-post drafts | ready-posts.md |
Full LinkedIn/X/IG copy, edit-and-post |
| 5 short-form scripts + template | shorts-scripts.md |
Shorts/Reels/TikTok, 30–45 sec each |
| Posting cadence | in calendar | When and where to post |
| Delivery SOP | sop.md |
Weekly workflow with Canva, CapCut, ChatGPT/Grok, Buffer |
Why it works
- Educational only: explains concepts (budgeting, retirement accounts, taxes basics) — never tells a specific person what to buy.
- Every post carries a "not investment advice" disclaimer; no performance figures, testimonials or promises.
- Archive-ready: SOP includes saving every post for books-and-records.
- Batches the work: one 90-minute session per week produces the week's content.
- Uses free tools the client already has or can sign up for in minutes.
- Measurable: weekly check of saves, comments, DMs and profile visits.
Price tiers
| Item | Starter — $800 | Standard — $1,500 | Premium — $2,000 |
|---|---|---|---|
| Content pillars + voice guide | ✓ | ✓ | ✓ |
| 30-day calendar | ✓ | ✓ | ✓ |
| Ready-to-post drafts | 10 | 20 | 30 (full month) |
| Short-form scripts | 3 | 5 | 10 |
| Canva templates (branded) | — | 3 | 6 |
| SOP + tool setup | SOP doc | SOP + 45-min setup call | SOP + setup + Buffer scheduled for month 1 |
| Check-ins | — | 1 at day 15 | Weekly (4) + day-30 review |
| Turnaround | 5 business days | 7 business days | 10 business days |
Optional retainer: $500–$900/month to refresh the calendar and drafts monthly.
Process
- 30-min intake call + questionnaire (audience, services, voice, 3 competitors).
- Draft delivered; one revision round included (two on Premium).
- Handoff with SOP walkthrough.
Results depend on consistency and the client's market. No follower, lead or booking counts are guaranteed.
Content Pillars — Beacon Wealth Partners — Riley Chen, CFP (SAMPLE / FICTIONAL)
Audience: Seacoast families, small-business owners and pre-retirees 35–65 who want clarity, not jargon. Voice: Clear, steady, reassuring. Plain English; no hype, no market predictions.
1. Money Basics (35%)
Core concepts explained simply.
- Examples: Emergency funds, Roth vs. traditional, what a CFP is
2. Planning Moments (25%)
Life events and seasonal checklists.
- Examples: Year-end checklist, open enrollment, new baby, selling a business
3. Behavior & Mindset (20%)
Habits and decision-making.
- Examples: Ignoring headlines, automating savings
4. Inside Beacon (20%)
Process, values, community.
- Examples: How fees work, what a first meeting looks like, local shout-outs
Guardrails (always)
- No personalized advice in posts, comments or DMs — invite a meeting.
- Disclaimer on every post: "Educational only. Not investment advice."
- No performance promises, return figures, market predictions, or testimonials unless compliant with the SEC Marketing Rule and approved.
- Every post reviewed by compliance and archived before/after publishing.
30-Day Content Calendar — Nov 2026 (SAMPLE / FICTIONAL)
Cadence: 1 post/day. LinkedIn primary Tue–Thu 7:30 AM ET; Facebook for local families; X 12:00 PM ET; Shorts Mon/Wed/Fri 6:00 PM ET. Batch on Sundays.
Drafts marked ★ are written in full in ready-posts.md; 🎬 scripts are in shorts-scripts.md.
| Date | Day | Pillar | Topic | Channel | Format |
|---|---|---|---|---|---|
| Nov 1 | Sun | Inside | Intro: meet Riley and why Beacon exists | LI+FB | Text |
| Nov 2 | Mon | Planning | ★ Your year-end money checklist | LI+X | Carousel |
| Nov 3 | Tue | Basics | What a CFP® professional actually does | LI | Text |
| Nov 4 | Wed | Basics | ★ Emergency fund: how much is 'enough'? | LI+X | Text |
| Nov 5 | Thu | Planning | 🎬 Open enrollment in 60 seconds | Shorts/Reels | Video |
| Nov 6 | Fri | Behavior | Headlines vs. your plan | X | Thread |
| Nov 7 | Sat | Basics | ★ Roth vs. traditional: the plain-English version | LI+FB | Carousel |
| Nov 8 | Sun | Inside | What a first meeting looks like | LI | Text |
| Nov 9 | Mon | Behavior | ★ Automate one thing this week | LI+X | Text |
| Nov 10 | Tue | Basics | 🎬 3 money terms everyone should know | Shorts/Reels | Video |
| Nov 11 | Wed | Inside | Veterans Day: thank you | LI+FB | Text |
| Nov 12 | Thu | Planning | HSA basics for open enrollment | LI | Carousel |
| Nov 13 | Fri | Inside | ★ How advisor fees work (and questions to ask) | LI+X | Text |
| Nov 14 | Sat | Inside | Local shout-out: Portsmouth small business | FB | Photo |
| Nov 15 | Sun | Planning | Small-business owners: year-end to-dos to ask your CPA | LI | Carousel |
| Nov 16 | Mon | Behavior | Money conversations with a partner | LI+FB | Text |
| Nov 17 | Tue | Basics | 🎬 What is a fiduciary? | Shorts/Reels | Video |
| Nov 18 | Wed | Planning | ★ Required minimum distributions: the basics | LI+X | Text |
| Nov 19 | Thu | Behavior | Holiday spending without the January regret | FB | Graphic |
| Nov 20 | Fri | Basics | Beneficiaries: the 5-minute check | LI | Text |
| Nov 21 | Sat | Inside | ★ Thanksgiving: what we're grateful for | LI+FB | Text |
| Nov 22 | Sun | Behavior | Black Friday: a 24-hour rule | X | Thread |
| Nov 23 | Mon | Planning | 🎬 Year-end giving basics | Shorts/Reels | Video |
| Nov 24 | Tue | Basics | Credit score basics | FB | Carousel |
| Nov 25 | Wed | Behavior | Why we don't predict markets | LI | Text |
| Nov 26 | Thu | Inside | Happy Thanksgiving | LI+FB | Photo |
| Nov 27 | Fri | Inside | Small Business Saturday | FB | Photo |
| Nov 28 | Sat | Planning | ★ Gifting money to kids: things to know | LI+FB | Text |
| Nov 29 | Sun | Behavior | 🎬 Ignore the noise: a 3-question filter | Shorts/Reels | Video |
| Nov 30 | Mon | Inside | ★ November recap + December topics | LI+X | Text |
Compliance reminder: Every post: "Educational only. Not investment advice." No returns, predictions or personalized recommendations. Archive everything.
10 Ready-to-Post Drafts — Beacon Wealth Partners — Riley Chen, CFP (SAMPLE / FICTIONAL)
Edit names/details, then post. Each matches a ★ row in the calendar.
1. Your year-end money checklist — Nov 2 · LI+X
Six weeks left in 2026. A simple checklist to review (not a to-do for everyone):
☐ Check you've used workplace benefits (FSA deadlines!) ☐ Review retirement contributions vs. annual limits ☐ Confirm beneficiaries are current ☐ Gather charitable giving receipts ☐ Ask your CPA about anything time-sensitive ☐ Put a 2027 planning meeting on the calendar
Save this for a quiet Sunday.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
2. Emergency fund: how much? — Nov 4 · LI+X
"How much should I have in an emergency fund?"
A common rule of thumb is 3–6 months of essential expenses. But it depends on job stability, household income, dependents and more.
The point isn't a perfect number — it's not having to sell investments or use credit when life happens.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
3. Roth vs. traditional — Nov 7 · LI+FB
Roth vs. traditional, in one sentence each:
• Traditional: tax break now, taxed when you withdraw. • Roth: taxed now, qualified withdrawals tax-free later.
Which fits depends on your current and expected future tax situation — that's a conversation, not a post.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
4. Automate one thing — Nov 9 · LI+X
Behavior beats willpower.
This week, automate one thing: • A transfer to savings on payday • A bump to your 401(k) percentage • An autopay on a recurring bill
Small, boring, repeatable. That's the point.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
5. How advisor fees work — Nov 13 · LI+X
Advisors get paid in different ways: flat fees, hourly, a percentage of assets, or commissions.
Questions worth asking any advisor:
- How are you paid, all-in?
- Are you a fiduciary at all times?
- Do you receive any compensation from products you recommend?
You deserve clear answers. At Beacon, we put ours in writing.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
6. RMD basics — Nov 18 · LI+X
Required minimum distributions (RMDs), the basics: • Certain retirement accounts require withdrawals starting at a set age • Rules changed in recent years and vary by account type and birth year • Missing one can mean IRS penalties
If you or a parent are approaching that age, talk with your CPA or planner about your specifics.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
7. Thanksgiving gratitude — Nov 21 · LI+FB
Grateful this month for every Seacoast family who trusted us with a messy, honest money conversation.
And for the local businesses that make Portsmouth home. 🧡
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
8. Gifting money to kids — Nov 28 · LI+FB
Thinking of giving money to kids or grandkids this season? Things to know about (not recommendations): • Annual gift tax exclusion limits • 529 education plans • Custodial accounts (UTMA/UGMA) • Roth IRA for a child with earned income
Each has trade-offs. Talk with a professional before choosing.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
9. November recap — Nov 30 · LI+X
November on the Beacon page: year-end checklists, Roth vs. traditional, fees, RMDs and gifting.
December: setting 2027 goals, tax-season prep, and how to read your own statements.
What topic should we explain next? 👇
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
10. Meet Riley — Nov 1 · LI+FB
I'm Riley Chen, CFP®, founder of Beacon Wealth Partners in Portsmouth.
This page is for education — plain-English explanations of money topics that come up in real life. No hot tips, no predictions.
If you want advice for your situation, that's what a conversation is for.
Educational only. Not investment, tax or legal advice. Consult a qualified professional about your situation.
Short-Form Scripts — Shorts / Reels / TikTok (SAMPLE / FICTIONAL)
Reusable template (30–45 sec)
| Beat | Time | What to do |
|---|---|---|
| Hook | 0–3s | Bold on-screen text + one spoken line that names the problem |
| Context | 3–10s | Why it matters to the viewer |
| Value | 10–35s | 3 quick points or one story |
| CTA | 35–45s | One soft ask: save, follow, or comment a keyword |
| Shoot: vertical 9:16, Riley at a desk or whiteboard. Edit in CapCut: auto-captions. On-screen footer on every video: "Educational only. Not investment advice." No charts of returns. Caption: 1 line + #PortsmouthNH #SeacoastNH #FinancialPlanning. |
1. "Open enrollment in 60 seconds" (Nov 5)
- Hook: "Open enrollment: 3 things people skip."
- Value: "1. Check if an HSA or FSA is offered and the deadlines. 2. Review life and disability coverage. 3. Update your beneficiaries while you're in there."
- CTA: "Save this before your enrollment deadline."
2. "3 money terms everyone should know" (Nov 10)
- Hook: "3 money terms, 30 seconds."
- Value: "Compound growth: earnings on earnings over time. Diversification: not putting everything in one basket. Expense ratio: what a fund charges each year."
- CTA: "Follow for plain-English money basics."
3. "What is a fiduciary?" (Nov 17)
- Hook: "Is your advisor a fiduciary? Here's why you should ask."
- Value: "A fiduciary is required to act in your best interest. Not every financial professional is held to that standard all the time. Ask directly and get it in writing."
- CTA: "Comment FIDUCIARY for our questions-to-ask list."
4. "Year-end giving basics" (Nov 23)
- Hook: "Giving to charity this year? Know these options exist."
- Value: "Cash gifts, donating appreciated assets, donor-advised funds, and qualified charitable distributions for some retirees. Rules and benefits vary — ask your CPA."
- CTA: "Follow for more year-end education."
5. "Ignore the noise" (Nov 29)
- Hook: "Scary headline? Ask 3 questions."
- Value: "1. Did my goals change? 2. Did my timeline change? 3. Am I reacting or planning? We don't predict markets — and you don't have to either."
- CTA: "Save this for the next scary headline."
Delivery SOP — Weekly Workflow (SAMPLE / FICTIONAL)
Time budget: ~3 hours/week. Tools: Canva (free), CapCut (free), ChatGPT or Grok, Buffer (free plan, 3 channels), Google Drive.
Sunday — Batch (90 min)
- Open the calendar; pull next 7 rows.
- Draft copy with AI using the voice guide in
content-pillars.md; edit every line by hand. - Build graphics/carousels in Canva from brand templates.
- Film 2–3 shorts in one session (Riley only; no client stories or testimonials unless compliance-approved); edit in CapCut with auto-captions.
- Compliance check: Compliance reviews every post; confirm disclaimer; remove any personalized recommendation, return figure, prediction or guarantee; no client testimonials without approval.
- Schedule everything in Buffer.
Daily — Engage (15 min)
- Reply to comments and DMs within 24 hours. Never give personalized advice in DMs or comments — invite a meeting.
- Like/comment on 5 local accounts (Seacoast businesses, community pages).
Friday — Review (15 min)
- Log saves, comments, DMs, profile visits, and inquiries in a Google Sheet.
- Note the top post; make one more like it next week.
Monthly
- Day-30 review: keep the top 2 pillars' formats, drop the weakest.
- Archive consent/permission forms in Drive and save a copy of every published post/comment for books-and-records.