AI Content System for Solopreneurs — SAMPLE DELIVERABLE

SAMPLE / FICTIONAL. "Coastal Lens Studio — Maya Ellis" is an invented client used for demonstration only. Any resemblance to a real business is coincidental. Details are illustrative, not data.

Prepared by: Gregory Ambrose · Seacoast NH Sample client: Coastal Lens Studio — Maya Ellis — wedding & family photographer, Portsmouth NH (fictional) Goal: A 30-day content engine Maya can run in ~3 hours/week with free tools, aimed at 2027 wedding inquiries and holiday mini sessions.

What the client gets

Why it works

• Built around the planning questions couples and parents ask, so posts get saved and shared, not just liked.
• Repurposes existing galleries — no new shoots required.
• Batches the work: one 90-minute session per week produces the week's content.
• Uses free tools the client already has or can sign up for in minutes.
• Measurable: weekly check of saves, comments, DMs and profile visits.

Price tiers

Optional retainer: $500–$900/month to refresh the calendar and drafts monthly.

Process

1. 30-min intake call + questionnaire (audience, services, voice, 3 competitors).
2. Draft delivered; one revision round included (two on Premium).
3. Handoff with SOP walkthrough.

Results depend on consistency and the client's market. No follower, lead or booking counts are guaranteed.

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Content Pillars — Coastal Lens Studio (SAMPLE / FICTIONAL)

Audience: Engaged couples planning Seacoast weddings (Portsmouth, New Castle, Rye, York ME) 9–18 months out, and local families booking annual or milestone sessions. Voice: Warm, relaxed, organized. Calm friend with a camera and a timeline. No "dreamy ethereal magic ✨" filler. Mix target: 35% Educate · 30% Portfolio · 20% Behind the Scenes · 15% Personal

1. Planning Education (35%)

Make Maya the person couples and parents trust with the logistics.

• Wedding timelines, golden hour by season, what to wear, how to keep toddlers happy, rain plans, how many hours of coverage you need.
• Formats: carousels, checklists, "save this" tip cards.

2. Portfolio & Stories (30%)

Show the work, with the story behind it (client permission only).

• Full-gallery highlights, one-photo-one-story posts, Seacoast venue features.
• Formats: carousels, Reels slideshows, blog-to-post repurposes.

3. Behind the Scenes (20%)

Show the process so booking feels low-risk.

• Gear bag, culling and editing, how a session runs, gallery delivery day.
• Formats: Shorts, Stories, screen recordings.

4. Personal & Local (15%)

Make Maya someone people want at their wedding.

• Why she shoots, favorite Seacoast spots, vendor shout-outs, seasonal life.
• Formats: selfie video, text posts.

Guardrails

• Written model release / contract clause before posting any client photo; honor "no social" requests.
• Extra care with children: no full names, schools or locations that identify a home.
• Confirm location permits and private-property rules before naming a spot.
• Tag and credit vendors accurately.

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30-Day Content Calendar — Nov 2026 (SAMPLE / FICTIONAL)

Cadence: 1 post/day. Instagram is primary (couples/families browse there); LinkedIn Tue–Thu 8:00 AM ET for vendor/planner network; X daily 12:00 PM ET; Reels Mon/Wed/Fri 7:00 PM ET; IG/FB weekends 10:00 AM ET. Batch on Sundays.

Drafts marked ★ are written in full in ready-posts.md; 🎬 scripts are in shorts-scripts.md.

Weekly review (Sundays, 15 min): note top 2 posts by saves/shares and inquiries received; repeat the winning format next week. Saves matter more than likes for planning content.

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10 Ready-to-Post Drafts (SAMPLE / FICTIONAL)

Edit details to match real facts before posting. Numbers in brackets are placeholders. Only post client photos with a signed release.

1. How many hours of coverage do you need? (Nov 2 · LinkedIn + X / IG carousel)

Post: "How many hours do we need?" is the first question on almost every wedding inquiry. A simple guide:

• 4 hours: ceremony, family photos, couple portraits, a bit of cocktail hour
• 6 hours: add getting ready and dinner/toasts
• 8 hours: add the first dance, cake, party, and a sparkler or send-off

The trick: count backward from your sunset time, not forward from your ceremony. In a Seacoast November, sunset is around [4:15 PM].

Save this for when you're comparing packages.

X: Wedding coverage cheat sheet: 4 hrs = ceremony + portraits. 6 = add getting ready + toasts. 8 = the full party. Plan around sunset, not the ceremony.

2. What to wear for fall/winter family photos (Nov 4 · IG/FB carousel)

Slide 1: What to wear for winter family photos Slide 2: Pick 3–4 colors, not matching outfits (think navy, cream, rust, olive) Slide 3: Texture photographs beautifully: knits, corduroy, wool Slide 4: Avoid big logos and neon Slide 5: Layers you can remove — coats come off for a few shots Slide 6: Comfortable shoes for sand and rocks Slide 7: Lay everything out on the bed and snap a photo. Send it to me, I'm happy to help.

Caption: Save this before your session. 🧥

3. Timeline around golden hour (Nov 8 · LinkedIn + X)

LinkedIn: The single biggest thing that improves wedding photos isn't gear. It's the timeline.

My rule: schedule 20–30 minutes of couple portraits in the hour before sunset. Even if it means stepping out of cocktail hour.

On the Seacoast that means:

• June: around [7:45–8:30 PM]
• October: around [5:30–6:15 PM]
• December: around [3:30–4:10 PM]

I build every couple's timeline with them about [6] weeks out, working backward from that window.

X: Want better wedding photos? Protect 20 min in the hour before sunset. It beats any lens upgrade.

4. What happens after the shoot (Nov 10 · LinkedIn)

Clients see me for 2 hours. Here's the rest of the work:

1. Backup to 2 drives + cloud the same night
2. Cull: [2,000] frames down to [400]
3. Edit for color and consistency
4. Sneak peeks within [72 hours]
5. Full gallery within [4–6 weeks]
6. Archive for [X] years

That's why "just send all the raw files" isn't how I work — the edit is part of what you're hiring.

5. First look vs. aisle reveal (Nov 15 · LinkedIn + X)

LinkedIn: There's no wrong answer. Honest pros and cons:

First look: more relaxed portraits, all formals done before the ceremony, you get to enjoy cocktail hour. Downside: some couples miss the aisle moment. Aisle reveal: that classic reaction shot. Downside: portraits squeeze into cocktail hour or after dark in winter.

Middle option: a private first touch (back-to-back around a door) and save the look for the aisle.

X: First look or aisle reveal? First look = relaxed portraits + you get cocktail hour. Aisle = the classic reaction. Both are right.

6. When to book your photographer (Nov 18 · X thread)

1/ When should you book your wedding photographer? Short answer: right after the venue. 2/ Seacoast summer and early-fall Saturdays book [12–18] months out. 3/ Fridays, Sundays and off-season (Nov–Apr) usually have more flexibility — and often better rates. 4/ Before booking, ask to see 2 full galleries, not just a highlight reel. 5/ And read the contract: delivery time, backup plan if they're sick, and image usage.

7. Holiday mini sessions (Nov 21 · LinkedIn + IG)

Holiday mini sessions are [date] at [location].

• [20] minutes, [10] edited images
• [$X] per family
• Gallery in [7] days — in time for cards

Tips: come 10 minutes early, bring a snack for little ones, and don't stress if someone cries. Some of my favorite photos happen right after a meltdown.

[Booking link]. [X] spots.

8. Gift idea: session gift cards (Nov 28 · LinkedIn + X)

LinkedIn: Shopping for someone who has everything? A photo session is a gift they'll actually keep.

Gift cards from [$X], good for family, couples, pet or headshot sessions, valid for [12 months].

Popular with: new grandparents, newly engaged friends, parents who are always behind the camera.

[Link] or message me.

X: Gift idea for the parent who's never in the photos: a session gift card. From [$X], valid [12 months].

9. (Bonus) Why I print every client a favorite (repurpose any open slot)

Most of our photos live on phones we'll replace in three years.

That's why every Coastal Lens gallery includes one [8x10] print of the couple's or family's favorite photo. Put it on a wall. Your kids will look at it more than you think.

10. Month recap + 2027 availability (Nov 30 · LinkedIn + X)

LinkedIn: November at Coastal Lens:

• family sessions
• holiday mini families
• galleries delivered

Thank you for trusting me with your people.

2027 wedding dates: I have [X] Saturdays left between June and October. If you're newly engaged over the holidays, message me and I'll send the full guide.

X: 2027 update: [X] summer/fall Saturdays left. Newly engaged? Reply and I'll send my planning guide.

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Short-Form Scripts — Shorts / Reels / TikTok (SAMPLE / FICTIONAL)

Reusable template (30–45 sec)

1. "3 tips for photos with toddlers" (Nov 9)

• Hook (text): "Toddler won't sit still for photos? Good." Spoken: "We don't need them to."
• Value: "1. Book around nap time, not sunset. 2. Bring a snack and a silly song. 3. Let them run — I'll chase." (B-roll: released photos of kids mid-laugh)
• CTA: "Save this for your next session."

2. "Rain on your wedding day?" (Nov 12)

• Hook: "It's raining on your wedding day. Now what?"
• Context: "New England weather doesn't care about your timeline."
• Value: "Clear umbrellas in the car. A covered backup spot scouted ahead. And honestly? Rainy portraits are some of my favorites." (show 3 rainy photos)
• CTA: "Follow for more Seacoast wedding tips."

3. "Before/after: my editing style" (Nov 16)

• Hook: "Same photo. Here's what editing actually does."
• Value: Split-screen slider: raw → white balance → light → final. Captions: "warmer skin," "brighter faces," "calm, true-to-life color."
• CTA: "Comment STYLE if you want to see a full gallery."

4. "Gallery delivery day" (Nov 19)

• Hook: "What it looks like when couples open their gallery." (only with couple's permission to share their reaction)
• Value: Screen recording of gallery scroll + their text/reaction message (blurred names).
• CTA: "This is why I do this. Follow along."

5. "Directing awkward couples" (Nov 25)

• Hook: "'We're so awkward in photos.' Watch this."
• Value: "1. Walk toward me, look at each other, not me. 2. Whisper your worst joke. 3. Forehead touch, close your eyes." (show each prompt → resulting photo)
• CTA: "Save these prompts for your engagement session."

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Delivery SOP — AI Content System (internal, reusable)

Example client: Coastal Lens Studio — Maya Ellis (SAMPLE / FICTIONAL). Tools: Canva (free), CapCut (free), ChatGPT or Grok, Buffer (free plan, 3 channels) or native schedulers.

Phase 1 — Intake (Day 1–2)

1. Signed agreement + 50% deposit (balance on delivery).
2. 30-min intake call. Capture: audience, services, top 10 client questions, voice (3 adjectives), 3 accounts they admire, compliance rules (e.g., model releases, no identifying details for children, location permits, vendor credits).
3. Collect: · model release on file for every image · vendors credited. Client keeps all logins; never ask for passwords — client adds you as a collaborator or posts themselves.

Phase 2 — Strategy (Day 2–3)

1. Draft 4 pillars + mix % (content-pillars.md).
2. AI prompt: "You are a content strategist for [niche] in [city]. Using these client questions [paste], propose 40 post ideas tagged by pillar. Practical tone, no hype."
3. Pick the best 30; map to the calendar by cadence.

Phase 3 — Production (Day 3–6)

1. Write drafts with AI, then hand-edit every one: add local detail, cut clichés, verify every fact and number.
2. Scripts using the 4-beat template.
3. Canva: build 3–6 branded templates (carousel, quote, tip card) using the client's Brand Kit.
4. QA checklist: facts verified · compliance OK · voice matches · CTA present · no hype claimslogo, brand colors, headshot, 30 released portfolio images, 5 BTS clips.

Phase 4 — Handoff (Day 5–10)

1. Deliver a shared folder: pillars, calendar, posts, scripts, Canva links, this SOP.
2. 45-min walkthrough (Standard/Premium): load week 1 into Buffer together.
3. Collect balance. Revision round within 5 business days.

Client weekly routine (≈3 hrs/week)

• Sun (90 min): film 3 Shorts, edit in CapCut, export designs from Canva, schedule the week in Buffer.
• Daily (10 min): reply to comments and DMs.
• Sun (15 min): review saves/comments/DMs; double down on the winning format.

Follow-up

• Day 15 check-in (Standard+), Day 30 review with metrics ([saves], [comments], [DMs], [inquiries]), offer monthly retainer.
• Ask for a testimonial if the client is happy.

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