AI Content System for Solopreneurs — SAMPLE DELIVERABLE

SAMPLE / FICTIONAL. "Harbor Spine Chiropractic — Dr. Sam Ortiz" is an invented client used for demonstration only. Any resemblance to a real business is coincidental. Details are illustrative, not data. Content is general education, not medical advice; a licensed provider must review before posting.

Prepared by: Gregory Ambrose · Seacoast NH Sample client: Harbor Spine Chiropractic — Dr. Sam Ortiz — family chiropractic practice, Stratham/Exeter NH (fictional) Goal: A 30-day content engine Dr. Sam's team can run in ~3 hours/week with free tools, built to be HIPAA- and marketing-safe.

What the client gets

Why it works

• Educational, plain-English posts that answer what new patients ask — no fear-based or cure-claim marketing.
• Uses zero patient information by default; every health post carries a disclaimer.
• Batches the work: one 90-minute session per week produces the week's content.
• Uses free tools the client already has or can sign up for in minutes.
• Measurable: weekly check of saves, comments, DMs and profile visits.

Price tiers

Optional retainer: $500–$900/month to refresh the calendar and drafts monthly.

Process

1. 30-min intake call + questionnaire (audience, services, voice, 3 competitors).
2. Draft delivered; one revision round included (two on Premium).
3. Handoff with SOP walkthrough.

Results depend on consistency and the client's market. No follower, lead or booking counts are guaranteed.

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Content Pillars — Harbor Spine Chiropractic (SAMPLE / FICTIONAL)

Audience: Families and working adults in Stratham, Exeter, Newfields, Greenland and Hampton — desk workers, parents, weekend athletes, active older adults. Voice: Calm, educational, neighborly. A clinician explaining things plainly. No fear-based messaging, no "fix everything" promises. Mix target: 40% Educate · 25% Everyday Habits · 20% Inside the Practice · 15% Community

1. Education (40%)

Explain what chiropractic care is and isn't, in plain language.

• What happens at a first visit, what an adjustment is, when to see a chiropractor vs. another provider, posture myths.
• Formats: carousels, FAQ posts, 30-sec explainer Shorts.

2. Everyday Habits (25%)

General wellness tips anyone can use.

• Desk setup, lifting kids and groceries, shoveling snow, stretching breaks, sleep positions, staying active in winter.
• Formats: tip cards, demo Shorts.

3. Inside the Practice (20%)

Make the first visit feel familiar before it happens.

• Meet the team, tour the office, insurance/billing FAQ, how scheduling works.
• Formats: walkthrough video, team photos, text posts.

4. Community (15%)

Be the local practice.

• Youth sports, local 5Ks, Stratham Fair, small-business shout-outs, food drives.
• Formats: photo posts, short clips.

Guardrails (HIPAA & marketing-safe)

• No patient information — no names, photos, stories, or identifiable details without a signed HIPAA-compliant authorization. Default: don't use patient stories at all.
• No disease or cure claims. Never claim to treat, cure or prevent conditions (e.g., ear infections, ADHD, asthma, immunity). Describe services, not outcomes.
• Use "may help," "many people find," and "results vary." Avoid "guaranteed," "fix," "cure."
• Encourage seeing a physician for red-flag symptoms (numbness, severe pain, trauma, fever).
• Testimonials (if any) need authorization, no health outcomes, and a "results vary" note; follow NH Board of Chiropractic Examiners and FTC rules.
• Never reply to medical questions in comments — invite people to call the office.

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30-Day Content Calendar — Nov 2026 (SAMPLE / FICTIONAL)

Cadence: 1 post/day. Facebook + Instagram primary (local families); LinkedIn Tue–Thu 7:30 AM ET for local professionals; X daily 12:00 PM ET; Reels Mon/Wed/Fri 6:00 PM ET; IG/FB weekends 9:00 AM ET. Batch on Sundays.

Drafts marked ★ are written in full in ready-posts.md; 🎬 scripts are in shorts-scripts.md.

Weekly review (Sundays, 15 min): note top 2 posts by saves/shares and calls/booking requests; repeat the winning format next week. Re-check every post against the guardrails before scheduling.

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10 Ready-to-Post Drafts (SAMPLE / FICTIONAL)

Edit details to match real facts before posting. Numbers in brackets are placeholders. No patient information, no disease or cure claims. Add the disclaimer line to any health-related post.

1. What happens at your first visit (Nov 2 · LinkedIn + X)

LinkedIn: Never been to a chiropractor? Here's exactly what a first visit at Harbor Spine looks like:

1. Conversation (15 min): your history, what's bothering you, your goals.
2. Exam: posture, movement and a few simple tests.
3. Plan: I explain what I found in plain English and what I'd suggest — including when another provider makes more sense.
4. Treatment, if appropriate: only after you understand and agree.

Total: about [60] minutes. No pressure to commit to anything.

General education only, not medical advice. Results vary. If you have severe pain, numbness, or symptoms after an injury, see a physician.

X: First chiro visit = conversation, exam, a plain-English plan, then treatment only if it's right for you. About [60] min. No pressure.

2. Desk setup check in 5 minutes (Nov 4 · LinkedIn)

Working from a desk all day? A quick check many people find helpful:

• Screen: top of the monitor around eye level, about an arm's length away
• Chair: feet flat, knees roughly level with hips
• Keyboard: elbows near 90°, shoulders relaxed
• Laptop: raise it on a stand or books and use a separate keyboard
• Movement: stand up every [30–45] minutes — the best posture is your next one

Small changes, done consistently.

General education only, not medical advice. Results vary. If you have severe pain, numbness, or symptoms after an injury, see a physician.

3. What an adjustment actually is (Nov 5 · LinkedIn + X)

LinkedIn: "Does it hurt? What's that popping sound?" Fair questions.

An adjustment is a controlled, specific movement applied to a joint. The "pop" is usually gas releasing from the joint fluid — it's not bones cracking.

Most people feel little to no discomfort. Some feel mild soreness afterward, similar to after a workout. There are also gentler, low-force techniques if you prefer.

Always ask your chiropractor to explain what they're doing and why.

General education only, not medical advice. Results vary. If you have severe pain, numbness, or symptoms after an injury, see a physician.

X: That "pop" during an adjustment? Usually gas releasing from joint fluid, not bones cracking. Ask your chiro to explain anything you're unsure about.

4. Chiropractor, PT, or doctor? (Nov 8 · LinkedIn + X / carousel)

Post: Not sure who to see? A simple guide (not a rulebook):

• Physician / urgent care: after an accident or fall, fever with back pain, numbness, loss of bladder/bowel control, unexplained weight loss — go now.
• Physical therapist: rehab after surgery or injury, building strength and mobility over time.
• Chiropractor: many people visit for neck and back discomfort and joint mobility.

Good providers refer to each other. I refer patients out when something isn't a fit for chiropractic.

General education only, not medical advice. Results vary. If you have severe pain, numbness, or symptoms after an injury, see a physician.

5. Insurance & billing: straight answers (Nov 12 · LinkedIn)

The questions we get most at the front desk:

• Do you take insurance? We're in-network with [plans]. We'll verify your benefits before your first visit.
• What if I'm out of network? Self-pay rates are [$X] first visit / [$X] follow-ups.
• HSA/FSA? [Yes, usually eligible — check with your plan.]
• Do I need a referral? [Depends on your plan — we'll check.]

No surprise bills is the goal. Call us at [phone] with questions.

6. Lifting kids and car seats (Nov 15 · LinkedIn + X)

LinkedIn: Parents lift [hundreds] of pounds a day without noticing. A few habits many parents find helpful:

• Get close: stand right next to the car instead of reaching in
• Bend your knees and hips, not just your back
• Switch sides you carry on
• Kids can climb up to your height before you lift them

These are general tips, not a treatment plan.

General education only, not medical advice. Results vary. If you have severe pain, numbness, or symptoms after an injury, see a physician.

X: Car seat tip: step in close instead of reaching from the door, bend at hips and knees, switch carrying sides.

7. Thanksgiving food drive (Nov 21 · LinkedIn + X)

LinkedIn: Harbor Spine is collecting for [local food pantry] through [date].

Drop off non-perishables at our office at [address], [hours]. Most-needed items: [canned protein, cereal, peanut butter].

Thank you, Stratham and Exeter — this community always shows up.

X: Collecting for [pantry] through [date]. Drop off at Harbor Spine, [address]. Needed: [canned protein, cereal, PB].

8. 3 questions to ask before choosing a chiropractor (Nov 24 · X thread)

1/ Choosing a chiropractor? 3 questions worth asking first. 2/ "What does a first visit include, and what does it cost?" You should get a clear answer upfront. 3/ "How will we know if this is helping, and when would you refer me elsewhere?" Look for clear goals and a willingness to refer. 4/ "Are you in-network with my insurance?" Saves surprises later. 5/ Be cautious with anyone who promises a cure or pushes a long prepaid plan on day one.

9. (Bonus) Why we don't sell year-long prepaid plans (repurpose any open slot)

Some people tell us they've felt pressured elsewhere to sign up for [months] of visits upfront.

Our approach: we set a short plan with clear goals, check in on how you're doing, and adjust or refer out. You decide what's next.

Results vary, and your care should reflect that.

10. Month recap + new-patient info (Nov 30 · LinkedIn + X)

LinkedIn: November at Harbor Spine:

• Welcomed [X] new families
• Collected [X lbs] for [pantry]
• [Community event]

Thank you for trusting us.

New-patient appointments are available [days/times] in December. Call [phone] or book at [link]. We'll verify your insurance before you come in.

X: Thanks for a great November, Stratham & Exeter. New-patient spots open in Dec: [phone] / [link].

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Short-Form Scripts — Shorts / Reels / TikTok (SAMPLE / FICTIONAL)

Reusable template (30–45 sec)

1. "Snow shoveling without wrecking your back" (Nov 7)

• Hook (text): "Shoveling season. Do these 3 things." Spoken: "Your back will thank you Monday."
• Value: "1. Warm up for 2 minutes first. 2. Push snow when you can — don't lift and twist. 3. Small scoops, bend your knees, take breaks." (B-roll: Dr. Sam in a driveway demonstrating)
• CTA: "Save this for the first storm. Chest pain while shoveling? Stop and call 911."

2. "3 desk stretches you can do on a call" (Nov 10)

• Hook: "3 stretches you can do on your next Zoom call."
• Value: "1. Chin tucks — 5 slow reps. 2. Shoulder rolls back — 10 reps. 3. Seated figure-4 hip stretch — 20 seconds each side." (demo at a desk)
• CTA: "Follow for more desk-life tips. Stop if anything hurts."

3. "Myth: once you go, you have to go forever" (Nov 13)

• Hook: "'Once you see a chiropractor, you have to go forever.' True?"
• Context: "We hear this a lot."
• Value: "Care should have a plan with clear goals and check-ins. Some people come for a short period, some choose ongoing visits. That's your decision, and it's okay to ask why."
• CTA: "Questions? Call the office — we're happy to explain."

4. "Text neck: a quick posture reset" (Nov 17)

• Hook: "Looking down at your phone right now? Try this."
• Value: "1. Bring the phone up toward eye level. 2. Chin tuck: gently glide your head back. 3. Squeeze shoulder blades for 5 seconds. Repeat a few times a day."
• CTA: "Send this to someone reading this in bed."

5. "Carrying holiday bags (and turkeys)" (Nov 25)

• Hook: "20-pound turkey. Let's carry it right."
• Value: "1. Hold heavy things close to your body. 2. Split grocery bags evenly between both hands. 3. Turn with your feet, not your back." (demo in a kitchen)
• CTA: "Happy Thanksgiving from Harbor Spine. Save for the grocery run."

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Delivery SOP — AI Content System (internal, reusable)

Example client: Harbor Spine Chiropractic — Dr. Sam Ortiz (SAMPLE / FICTIONAL). Tools: Canva (free), CapCut (free), ChatGPT or Grok, Buffer (free plan, 3 channels) or native schedulers.

Phase 1 — Intake (Day 1–2)

1. Signed agreement + 50% deposit (balance on delivery).
2. 30-min intake call. Capture: audience, services, top 10 client questions, voice (3 adjectives), 3 accounts they admire, compliance rules (HIPAA — no patient info without signed authorization; no disease/cure claims; 'results vary'; NH Board of Chiropractic Examiners and FTC advertising rules).
3. Collect: · zero patient info · no disease/cure claims · disclaimer present · licensed provider sign-off before posting. Client keeps all logins; never ask for passwords — client adds you as a collaborator or posts themselves.

Phase 2 — Strategy (Day 2–3)

1. Draft 4 pillars + mix % (content-pillars.md).
2. AI prompt: "You are a content strategist for [niche] in [city]. Using these client questions [paste], propose 40 post ideas tagged by pillar. Practical tone, no hype."
3. Pick the best 30; map to the calendar by cadence.

Phase 3 — Production (Day 3–6)

1. Write drafts with AI, then hand-edit every one: add local detail, cut clichés, verify every fact and number.
2. Scripts using the 4-beat template.
3. Canva: build 3–6 branded templates (carousel, quote, tip card) using the client's Brand Kit.
4. QA checklist: facts verified · compliance OK · voice matches · CTA present · no hype claimslogo, brand colors, headshots, 10 office/team photos and clips (no patients in frame).

Phase 4 — Handoff (Day 5–10)

1. Deliver a shared folder: pillars, calendar, posts, scripts, Canva links, this SOP.
2. 45-min walkthrough (Standard/Premium): load week 1 into Buffer together.
3. Collect balance. Revision round within 5 business days.

Client weekly routine (≈3 hrs/week)

• Sun (90 min): film 3 Shorts, edit in CapCut, export designs from Canva, schedule the week in Buffer.
• Daily (10 min): reply to comments and DMs.
• Sun (15 min): review saves/comments/DMs; double down on the winning format.

Follow-up

• Day 15 check-in (Standard+), Day 30 review with metrics ([saves], [comments], [DMs], [inquiries]), offer monthly retainer.
• Ask for a testimonial if the client is happy.

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